INTERVAL INTERNATIONAL LAUNCHES INTERVAL DATA SERVICES POWERED BY ACCUDATA AMERICA.
Affiliates Will Have Exclusive Access To Timeshare Owner Profiles
Miami, Florida, October 22, 2004 – Interval International, a leading global vacation exchange company, today announced the launch of Interval Data Services through a strategic alliance with AccuData America, the largest independent provider of multi-sourced, compiled data solutions. The relationship offers Interval's affiliated developer clients access to AccuData's powerful database services at preferential prices. Developers will also have exclusive access to customized, timeshare-specific profiles, which will enhance their ability to market more effectively to potential purchasers.
“We are delighted to offer our valued clients this high-tech tool to assist them in developing targeted lead generation programs in an increasingly competitive environment,” said David Gilbert, executive vice president of Resort Sales and Marketing for Interval International. “This combination of our demographic and psychographic member research findings with AccuData’s state-of-the-art data access and management capabilities will result in the creation of consumer profiles that will be of enormous benefit to developers.”
To support developer’s efforts, AccuData is creating a list filter based on characteristics of actual timeshare owners. This filter will give marketers a way to target consumers with the greatest propensity to purchase timeshare properties therefore increasing response rates on their lead generation efforts. This information is available only to Interval affiliates through a private label self-service web portal, www.intervaldataservices.com, which will be launched later this year. AccuData also provides marketing consultation and client-specific services that can assist developers, including data and database fulfillment and processing, database modeling, and list brokerage.
AccuData America currently has strong relationships with all the major data compilers and many other specialty compilers. Because of these ongoing relationships, the company has superior purchasing power and the ability to directly access every major compiled database in the country.
“AccuData’s services provide sophisticated data strategies intended to increase developer revenues and improve marketing efficiencies,” said Michael Peterman, executive vice president of Business Development for AccuData America. “We look forward to working with Interval and their developers to help them identify new prospects and capture more new customers easily through online technology.“
Over the past 14 years, AccuData has served a diverse client base, including a number of travel and hospitality clients. The company’s analytic solutions have enabled many of its timeshare customers to lower marketing costs thereby increasing the profitability of their timeshare sales operations.
The strategic relationship between the two firms was conceptualized and facilitated through the efforts of Ray Knight, a former executive of both companies and now chief executive officer of KnightWorks, an outsource business development agency.
About Interval International
Since 1976, Interval International has led the vacation ownership industry with its hallmarks of quality and innovation. Interval has a global network of more than 2,000 resorts in 75 countries, and serves its developer clients and over 1.6 million members – worldwide timeshare vacation owners – through 26 offices in 17 countries. Interval provides a variety of exchange services and year-round travel related benefits to enhance member vacation experiences. Headquartered in Miami, Florida, Interval International is an operating business of IAC, which also includes such well-known brands as Expedia, Inc., Hotels.com, and Ticketmaster.
About AccuData America
Founded in 1990, AccuData America, a PRIMIS Company, is a leading provider of direct marketing services that help companies identify prospects, capture more new customers and retain and grow existing customers. AccuData, employing more than 130 data consultants who have real-time access to the major marketing information databases, is the largest independent provider of multi-sourced compiled marketing data and related data analysis services. This blend of resources allows AccuData to deliver extensive direct marketing products and strategies for all users of data solutions including resellers and end-users. For more information, call 1-800-732-8390, e-mail interval@accudata.com or visitwww.accudata.com.
