COLOMBIA MARKET STUDY COMMISSIONED BY INTERVAL INTERNATIONAL
REVEALS CONSUMER INTEREST IN SHARED OWNERSHIP
Miami, FL, April 22, 2013 – According to research commissioned by Interval International, a prominent worldwide provider of vacation services, one of four active leisure travelers residing in Colombia is interested in acquiring a shared resort real estate product during the next two years. The findings also reveal that nine in 10 find condominium-style accommodations an appealing alternative to traditional resorts, hotels or motels, and more than four in 10 plan to take more leisure trips in the next 12 months than they did the year before.
The Shared Ownership 2012: A Market Perspective – Colombia Edition was developed exclusively for Interval International by Ipsos Reid, one of the world’s leading survey-based market research firms. The study examines the product perceptions, vacation preferences, and future travel intentions of leisure travelers who reside in Colombia.
“By reviewing the observations in this report, resort developers and prospective industry entrants may gain valuable insights to use in designing their products and marketing strategies,” commented Marcos Agostini, Interval’s senior vice president of resort sales and business development for Latin America. “The results illustrate respondents’ familiarity with shared ownership concepts, which in combination with their purchase interest, bodes well for the industry in this market.”
“The research also asked current owners of vacation time what shared ownership attributes they found most appealing,” said David Pierzchala, senior vice president of Ipsos Reid. “They cited locking in future years’ vacation costs at today’s prices and the opportunity to exchange vacation time for other destinations or other times of the year among the top five.”
Compiled at the end of 2012, the data were obtained from online interviews among active leisure travelers who had taken at least one overnight leisure trip of 75 miles or more from home during the previous 12 months; were at least 25 years of age; expressed an interest in acquiring some form of vacation time during the next two years; and reported a household income of at least $70 million pesos (approximately US$38,835), which is more than 12 times the average household income in Colombia, according to the National Administrative Department of Statistics.
The complete study can be obtained at the Shared Ownership Investment Seminars hosted by Interval International on May 14 in Buenos Aires, Argentina, and May 16 in Bogotá, Colombia, or by contacting Marcos.Agostini@intervalintl.com.
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval has an exchange network of nearly 2,800 resorts in more than 75 nations. Through offices in 16 countries, Interval offers high-quality products and benefits to resort clients and about 2 million families who are enrolled in various membership programs. Interval is an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
