MORE THAN 150,000 FANS “LIKE” INTERVAL INTERNATIONAL FACEBOOK PAGE
Miami, FL, September 2, 2014 - As part of the company’s fast-growing social media presence, Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (Nasdaq: IILG), has surpassed 150,000 Facebook fans and the number continues to climb. The company’s page has engaged followers from around the world by showcasing inspirational vacation experiences and ideas, while providing news on Interval’s innovative product offerings.
“We want to thank our loyal fans for ‘liking’ our page and helping us exceed this important milestone,” said Madeline Berges, Interval’s vice president of e-commerce and digital marketing. “We’ve made it a priority to have a presence on the social channels our members prefer with regular updates that provide constant access to inspiring, engaging, and relevant content.”
Still not a fan? You’re missing out. Interval’s Facebook page features daily updates, compelling images, travel tips, member benefits, user-generated content, and entertaining facts to foster enthusiasm for travel and vacation ownership. Interval invites new fans to visit and learn about the exciting resorts and destinations across its global network.
Since June this year, Interval’s Facebook page has seen almost 50% growth in its number of followers. The company plans to further grow its Facebook presence along with other social platforms, such as Google+, Instagram, Pinterest, and YouTube. Interval Community, a members-only resource for Interval- and travel-related questions hosted on IntervalWorld.com, is currently one of the largest timeshare social-networking forums in the world, with more than 190,000 member profiles.
Social media is an integral part of Interval’s integrated marketing strategy, which incorporates a number of digital tools, including an optimized website for mobile devices and free apps for iOS and Android devices. “One out of four visitors to Interval’s website currently comes from a mobile device. With the mobile version of IntervalWorld.com, members can take care of all their vacation needs right from their smartphones, wherever they are,” Berges adds. “Our members’ needs are evolving, and we look forward to further developing the social media and digital platforms that best serve them.”
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval has an exchange network of nearly 2,900 resorts in more than 80 nations. Through offices in 16 countries, Interval offers high-quality products and benefits to resort clients and about 2 million families who are enrolled in various membership programs. Interval is an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
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Contact: Yvette Batalla, 305.925.6519
Yvette.Batalla@intervalintl.com
