INTERVAL INTERNATIONAL ADDS TROOVAL, INC.
TO ITS AFFILIATE ADVANTAGES PROGRAM
Miami, FL, February 10, 2011 – Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), delivers yet another outstanding addition to its roster of Interval Affiliate Advantages – Trooval, Inc., a predictive modeling company that provides customized services for the timeshare industry. Member resorts can use Trooval products to reduce marketing costs, attract higher quality tours, and increase volume per guest (VPG).
“We are very pleased to offer our resort clients the opportunity to take advantage of Trooval’s high-tech, cost-effective tools,” said David C. Gilbert, Interval’s executive vice president of resort sales and marketing. “This proprietary software is designed to answer critical questions about potential buyers and their behavior, which is particularly important in today’s market.”
“Through this alliance, we are excited to see an even wider population of timeshare resorts use our simple yet sophisticated products to improve marketing efficiency, increase conversion rates, and raise VPG,” said Jonathan Lowenhar, chief executive officer of Trooval, Inc. “Understanding a tour’s value or an owner’s loyalty before engaging them is the single best way to dramatically and measurably increase timeshare profitability.”
Trooval is the newest addition to Interval’s Affiliate Advantages program, a collection of value-driven products that provide member resorts with preferential access to services, discounted rates — or a combination of both, to enhance marketing and sales efforts and to improve operational efficiencies.
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market for 35 years. Today, Interval has an exchange network of more than 2,500 resorts in over 75 nations. Through offices in 14 countries, Interval offers high-quality products and benefits to resort clients and approximately 2 million families who are enrolled in various membership programs. Interval is an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
About Trooval, Inc.
Headquartered in the San Francisco Bay area, Trooval offers customized predictive analytic products to industries that need to accurately quantify the value of sales leads in real time. Trooval’s senior team hails from the casino gaming, high-tech, and timeshare industries. The company’s flagship lead scoring and lead generation products, IntelliTour and PreQual, have been deployed in nearly every timeshare market across North America. For more information on Trooval, its products, and executives, please visit www.troovalinc.com.
