INTERVAL INTERNATIONAL WINS HSMAI PLATINUM ADRIAN AWARD
Miami, FL, February 1, 2011 – Interval International, a prominent worldwide provider of vacation services and an operating segment of Interval Leisure Group (Nasdaq: IILG), was recognized with the Platinum Adrian Award at the 54th Annual Adrian Awards Gala in New York City. Presented by the Hospitality Sales & Marketing Association International (HSMAI), Interval’s “Finders Keepers” Web promotion received one of the highest honors in the digital marketing category. Known as the largest and most prestigious global travel marketing competition, the awards gala drew 800 hospitality, travel and tourism marketing executives.
“We’re honored to be in the company of the world’s top marketers, and to be acknowledged with such a prestigious distinction,” said Sharon Freed, senior vice president of consumer marketing for Interval International, who accepted the award.
Focused on enhancing engagement with Interval’s nearly two million member families, “Finders Keepers” offered five $1 Getaways (discounted resort rental weeks) per day on IntervalWorld.com over a 10 day period. Destinations and check-in dates varied, and the accommodations were offered at random times throughout each day without prior notification of the details. Fifty lucky “finders” “kept” the Getaway vacations to resorts located around the world.
Freed continued, “Due to the team’s outstanding efforts to connect with members through IntervalWorld.com, Interval Worldmagazine and e-mail, we experienced a 19 percent increase in Web visitation, page views received a 85 percent boost, and more than 7,000 new member Web profiles were created. The campaign execution was flawless and its success was significant.”
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market for 35 years. Today, Interval has an exchange network of more than 2,500 resorts in over 75 nations. Through offices in 14 countries, Interval offers high-quality products and benefits to resort clients and approximately 2 million families who are enrolled in various membership programs. Interval is an operating segment of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
