INTERVAL INTERNATIONAL LAUNCHES
MEMBERS-ONLY ONLINE SOCIAL NETWORK
MIAMI, FL, March 12, 2010 – Interval International, a prominent worldwide provider of vacation services and an operating segment of Interval Leisure Group (Nasdaq: IILG), today announced the planned launch of Interval Community, an online network designed to provide the 1.8 million members of the Interval Network a platform to share their love of vacation ownership, travel, and social networking. Scheduled to go live on IntervalWorld.com this spring, this members-only forum is a natural extension of Interval’s commitment to its member community.
“Our members travel extensively and have told us they are highly engaged in social networking. This exclusive forum will connect members allowing them to share their expertise in travel, Interval membership, and everything related to vacation ownership. We think this is important because these kinds of connections foster loyalty, provide members with a valuable travel resource, and ultimately build equity in the Interval brand,” said Jeanette Marbert, Interval International’s chief operating officer.
Members will have lots of reasons to connect to the Interval Community. It will become the place for members to share travel tips, gather exchange advice, post vacation photos, and get information on resort amenities and services from other members.
“Once established, the Interval Community should give Interval families a rich planning tool full of great travel information that is provided to them by a trusted source — their fellow members,” added David Meier, Interval’s assistant vice president of new product development. “Based on what other hospitality companies have experienced when launching a social networking site, IntervalWorld.com should see increases in the average time spent on the site, more visitors, a greater number of page views per session, and a reduction of non-revenue producing calls to the Member-Services Center.”
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market for more than 33 years. Today, Interval has an exchange network of more than 2,500 resorts in over 75 nations. Through offices in 16 countries, Interval offers high-quality products and benefits to resort clients and approximately 2 million families who are enrolled in various membership programs. Interval is an operating segment of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
