INTERVAL INTERNATIONAL INTRODUCES DREAM VACATION WEEK TO PROVIDE INCENTIVE TOOL FOR RESORT DEVELOPERS
Certificate Program Also Available for Use by Third-Party Companies
MIAMI, FL, April 17, 2008 – Interval International, through its affiliate Worldwide Vacation & Travel, Inc., recently introduced the Dream Vacation Week certificate program, a high-quality incentive that resort developers can utilize to assist in generating tours of their resorts or to enhance the value proposition of their non-buyer programs. The low-cost, high-impact marketing premium allows consumers to experience a seven-night stay at more than 50 destinations worldwide at very attractive rates.
In addition to resort developers, businesses outside the vacation ownership industry, including LendingTree, are using Dream Vacation Week certificates as incentives and loyalty solutions. The program provides an excellent way to reward and recognize employees, increase competitive advantage, and stimulate higher customer retention levels by providing access to cost effective vacations.
“Dream Vacation Week complements our developer clients’ sales efforts by bringing tour prospects to their properties,” said Michelle DuChamp, assistant vice president of sales – business development at Interval International. “By offering this program to our member resorts and other large corporations, Interval is providing a vehicle that introduces consumers firsthand to the many benefits of vacation ownership.”
Recipients can redeem their vacation certificates easily online at www.dreamvacationweek.com. The user-friendly Web site allows customers to validate their certificate number and security code and process a vacation reservation, with no pre-registration requirement. A helpful grid aids in selecting an available destination and month of travel. Alternatively, the certificate can be redeemed by calling a toll-free number.
Interval’s resort developer clients have embraced the program and also have used Dream Vacation Week certificates in conjunction with Leisure Time Passport,® another point-of-sale package offered by Interval that provides comprehensive year-round travel, leisure, and lifestyle benefits designed to support exit sale/trial ownership programs.
Interval International is a leading provider of exchange, travel, and leisure services to resort developers and vacationers worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market for more than 30 years. Today, Interval has a network of over 2,300 resorts in excess of 75 countries and offers its clients and nearly 2 million member families high-quality products and programs through its 28 offices in 17 countries. Interval is part of IAC, which owns and operates more than 60 diversified brands in sectors being transformed by the Internet, online and offline. Other IAC companies include Ask.com, HSN, LendingTree, Match.com, and Ticketmaster.
