MARCOMS CHIEF, PETER YESAWICH, TO KEYNOTE AT VOIC – REGION’S LEADING TIMESHARE FORUM
Yesawich to table implications of destination marketing with region’s vacation ownership pioneers as sector prepares for ‘lift off’
Vacation Ownership Investment Conference (VOIC) Arabian Court, Royal Mirage, Dubai, United Arab Emirates, March 6 2007. www.vacationownershipinvestment.com
Dubai, January 30, 2007 - A leading voice in the global marketing of travel, leisure and lifestyle services, Peter C Yesawich, will address the subject of destination marketing at the forthcoming Vacation Ownership Investment Conference (VOIC) (Arabian Court, Royal Mirage, Dubai, United Arab Emirates, March 6 2007).
Yesawich, chairman and CEO of US-based Yesawich, Pepperdine Brown & Russell (YPBR), is the keynote speaker at the one-day event expected to be attended by more than 150 senior business executives representing the main players in the region’s burgeoning timeshare and fractional ownership sector.
According to David Clifton, Interval’s managing director EMEA and Asia, and a prime endorser of the conference, Yesawich will address emerging lifestyles and travel trends with implications for marketing regional destinations, such as Abu Dhabi and Dubai.
“Yesawich will provide insights on the changes that are being observed in the travel sector and their impact on the vacation ownership industry. This up-to-the minute information is geared to help business leaders looking at the timeshare sector to better understand how consumer behaviour and spending patterns can effect investment and bottom-line.”
YPB&R is widely regarded as America’s leading marketing, advertising and public relations agency serving travel, leisure and lifestyle clients. The agency represents clients in every category of the travel industry through six offices across the United States and Europe.
“Our Research and Brand Strategy Group is also regarded as one of the most respected sources of insights on the emerging travel habits, preferences and intentions and co-authors the widely-acclaimed National Travel Monitor™ survey with Yankelovich Inc..”
“The timesharing business ranks among the fastest growing in the hospitality category in the Americas. I intend to share with the group the reasons why, as well as why we think the timesharing business is poised for dramatic growth in the Middle East,” said Yesawich.
Listed in Who's Who in America and dubbed as one of the most extraordinary minds in hospitality marketing, Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, on and BBC World. He is also a co-author of Marketing Leadership in Hospitality (Prentice Hall, 2006).
Turning back to the conference, VOIC is designed as an interactive forum that will afford action-packed dialogue to help drive strategic growth and business development initiatives. The programme is structured to ensure that delegates gain invaluable insight into the world of timeshare, vacation and fractional ownership with a case study-look at reasons for its continued incredible reaching double-digit for over two decades.
Clifton sees the potential for the Middle East to become one of the world’s fastest growing regions in the vacation ownership industry, and mooted that it is likely to be fueled by the UAE once the announcement of long-awaited sector regulation is made. Clifton speculated that the regulation could be endorsed during this year.
For more information visit www.vacationownershipinvestment.com
Middle East Media enquires - Euro RSCG Furness susan.furness@eurorscgfurness.com, tel +97150 6556126
International Media Enquires – Interval International Adrian Bascombe +44 (0) 20 8336 9573,adrian.bascombe@intervalintl.com
About Interval International
For more than 30 years, Interval International has led the vacation ownership industry with its commitment to providing quality exchange services and other value-added programs to its vacation-owning members and resort developers worldwide. Based in Miami, Florida, Interval has a network of more than 2,200 resorts in 79 countries and serves its clients and nearly 1.9 million members through 28 offices in 19 countries. Interval is part of IAC, which operates leading and diversified businesses in sectors being transformed by the Internet, online and offline. Other IAC companies include Ask.com, Citysearch, Entertainment Publications, HSN, LendingTree, and Ticketmaster.
