STUDY COMMISSIONED BY INTERVAL INTERNATIONAL DEMONSTRATES
POTENTIAL FOR SHARED OWNERSHIP IN PERU
Miami, FL, August 4, 2014 - Interval International, a prominent worldwide provider of vacation services, recently commissioned a study of active leisure travelers residing in Peru who are interested in acquiring a shared-resort real-estate product during the next two years. The findings revealed that 97% of those interviewed find condominium-style accommodations an appealing alternative to traditional resorts, hotels, or motels. An impressive 92% plan to take more or the same number of overnight leisure trips in the next 12 months than they did last year. And, interestingly, more than 75% are not familiar with traditional timesharing, demonstrating the potential for shared ownership in Peru.
These are some of the highlights of the Shared Ownership 2014: A Market Perspective –Peru Edition produced exclusively for Interval by Ipsos Reid LP, one of the world’s leading survey-based market research firms. The study provides in-depth information about respondents’ vacation preferences, product perceptions, and travel.
“The unique insights will be of great value to resort developers and prospective industry entrants who would like to capitalize on this opportunity,” noted Marcos Agostini, Interval’s senior vice president of resort sales and business development for Latin America. “Since Peru is expected to become the second fastest-growing economy in the region, and consumers consider vacations an important part of their lifestyle, we believe that shared ownership can play an integral role in the travel sector.”
“The results of this survey, coupled with Interval’s previous consumer research in Brazil and Colombia, reaffirm the opportunity that exists for the industry in Latin America,” said David Pierzchala, senior vice president of Ipsos Reid. “It is encouraging to note that some of the most appealing international travel destinations cited are countries within the region.”
Compiled during the first half of 2014, the data were obtained from interviews with qualified active leisure travelers at international airports in Peru who had taken at least one overnight leisure trip during the previous 12 months, with a stay in paid accommodations; were at least 25 years of age; were likely to travel at least once in the next two years; and reported a household income of at least US$40,000 or more.
In addition to travel habits and preferences, the report shows some compelling details on Internet and mobile technology usage, including:
- Nearly all those interviewed have Internet access at home
- Most searched for destination information online
- 97% own a smartphone
- 65% own a tablet
- 81% used a mobile device to find information about a trip when traveling
The Shared Ownership 2014: A Market Perspective – Peru Edition will be presented at the Shared Ownership Investment Seminar hosted by Interval International on August 7 at the JW Marriott Lima. The complete document can be obtained by contacting Marcos.Agostini@intervalintl.com.
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval has an exchange network of nearly 2,900 resorts in more than 80 nations. Through offices in 16 countries, Interval offers high-quality products and benefits to resort clients and about 2 million families who are enrolled in various membership programs. Interval is an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
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