Brand Power
Preferred Residences®, a hospitality-branded membership and exchange program for luxury fractional resorts and private residence clubs, presents developers with an unrivalled branding opportunity and superior access to upscale consumers.
Bringing together industry leaders with more than 75 combined years of success, Preferred Residences is a strategic alliance between Interval International®, a global provider of exchange, travel, and leisure services; and Preferred Hotel Group, a worldwide collection of distinctive hotels and resorts.
The program was designed to appeal to the affluent consumer, with valuable leisure and lifestyle benefits that greatly enhance Preferred Residences product offerings, and also to provide developers with comprehensive sales, marketing, and service solutions.
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